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filler@godaddy.com
The Callan Way is our own unique approach to marketing in general—and product marketing in particular—honed over the two and a half decades that we have been leading marketing teams. We use these best practices for our own internal purposes, and we also publish them for the benefit of clients and colleagues to apply directly to their own teams‘ marketing efforts.
For additional information on the Callan Way, read our 21-page white paper providing additional detail on each of the seven tenets, the core methodology, and the use cases to which the Callan Way can be applied.